After nearly ten years of anticipation and a string of missed deadlines, Tesla is finally preparing to pull back the curtain on its next generation Roadster. The highly anticipated reveal is scheduled for Thursday morning at a SpaceX test site in McGregor, Texas, with the event being livestreamed to fans worldwide. This latest attempt comes after years of teasing and delayed promises that have left some early adopters frustrated.

The new sports car aims to push boundaries far beyond traditional automotive engineering by incorporating aerospace technology from Musk’s other venture. Most notably, the vehicle is rumored to feature cold gas thrusters intended to assist with acceleration and braking, potentially even allowing the car to hover. While these ambitious claims have energized loyalists on social media, industry analysts suggest that the low volume of this luxury model will likely provide little more than symbolic value rather than a significant financial boost for Tesla.

The road to this unveiling has been fraught with setbacks since deposits were first accepted in 2017. For years, potential buyers paid fifty thousand dollars just for the chance to reserve a spot, only to see target dates slip further into the distance. Even prominent figures like OpenAI co founder Sam Altman joined the chorus of critics, publicly mocking the length of the delay before eventually requesting a refund for his own reservation.

As part of the build up toward Thursday’s event, Tesla recently reopened reservations across North America and China. Company executives are expected to use the presentation to clarify final pricing and establish concrete production timelines. To ensure everything goes according to plan, Tesla has coordinated with the Federal Aviation Administration to establish a strict no fly zone around the Texas facility, avoiding another cancellation like the weather related setback experienced earlier this month.